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Mahindra hires Paul Haines as UK aftersales and customer care boss

Mahindra, which brought its first electric vehicle, the e2o, to the UK in April, has appointed Paul Haines as its head of aftersales and customer care.

With its UK base at Chiswick, West London, Mahindra is selling the e2o direct to consumers, without a franchised network.

It claims to have a “customer centric business model”, featuring mobile Mahindra authorised technicians for servicing at an owner’s home or place of work, six days a week, with the e2o’s telematics system to support this through remote diagnosis. Mahindra claims the customers inconvenience is at an absolute minimum, leaving Mahindra UK to do all the work, not the customer.

Haines has more than 20 year’s automotive industry experience, across both retail dealer network and fleet roles, including BMW, Honda, Volkswagen and Citroen,

“I am extremely pleased to join Mahindra and be part of one of the most exciting brands entering the European markets.

“Their electric vehicle strategy and focus is quite incredible from the FIA Formula E Championship to the recently launched Mahindra e2o City Car,” he said.

Steve Parkinson, CEO at Mahindra International UK said: “Paul’s experience and knowledge of the automotive aftersales arena is excellent and with our aftersales customer centric business model, Paul will be leading the innovation in the delivery of this.”

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