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Swansway appoints Lee Lawrinson in new F&I role

Lee Lawrinson 2017

Swansway Group has created the role of F&I development manager.

Lee Lawrinson (pictured) who has been with the family owned business since August 2015 has been promoted to the position.

He said: “I’ve been in the motor trade for 20 years, working in a number of positions in the Volkswagen Audi group network; starting as a sales executive, then business manager giving me a clear understanding of the sales process and the challenges presented by maximising F&I penetration and products.”

In his new role Lawrinson will be responsible for identifying and bringing focus to areas where improvements can be made and creating training plans and actions to maximise F&I for businesses across the group.

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