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Volkswagen UK welcomes head of marketing

Geraldine Ingham Volkswagen 2017

Volkswagen UK in Milton Keynes has welcomed Geraldine Ingham as the new head of marketing.

Having previously worked at the Nissan Renault Alliance, she brings 20 years of experience. Ingham’s (pictured) most recent title was marketing director for Nissan France.

Her responsibilities included the development and implementation of a new car sharing pilot scheme in Paris, and establishing an innovative approach to the launch of new cars and products.

She said: “This is a company investing in new technologies – a company looking toward the future and the opportunities ahead. I’m enthusiastic to be a part of that.”

Alison Jones, director of Volkswagen passenger cars, said: “Geraldine  brings a strength of skill set, not only in the core skills of marketing and product development and positioning, but also as a member of the senior management team, due to her breadth of knowledge. She has a results-driven and positive approach, and demonstrates an energy and drive in delivering a new future and transformational projects.”

Geraldine replaces Rod McLeod, who is now the head of sales at Volkswagen.

 



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