Chris Graham will lead Subaru UK as managing director after replacing Paul Tunnicliffe, who has moved to a different role within the business.
Graham joins the business following a stint at Citroen and DS in Ireland, but has worked with Subaru in commercial roles in the past.
Tunnicliffe has been appointed automotive development director for the IM Group, which owns Subaru UK.
With 20 years experience of IM Group, Graham’s vision for Subaru is for it to become the fastest growing brand in the UK, despite the declining market and growing competition in the SUV market.
“My vision for Subaru is ambitious but most importantly it’s realistic,” said Graham.
“I’m looking forward to working together with the Subaru team and network to push the brand forward in 2018 and bring Subaru to the forefront of the industry.”
With two new models, the all-new XV and the Impreza, Graham is confident the network can meet his challenge.