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Former Audi manager Sepi Arani joins hiyacar senior team

Sepi Arani

Peer-to-peer car sharing company hiyacar has announced the appointment of Sepi Arani, former future mobility operations manager for Audi, as its new head of growth.  

The appointment follows news of a multi-million pound investment into the company by Tokyo Investor ITOCHU Corporation. Arani (pictured) the aim to drive further growth for the peer-to-peer company at the forefront of the rising sharing economy.

Prior to joining hiyacar, Arani worked for Audi, Audi AG and Volkswagen group both in the UK and internationally, with roles across sales operations, digital and strategy.

Most recently during his time at Audi delivering the brands first online vehicle deposit platform for e-tron as well as launching Audi's future mobility brand, Audi on demand. Arani will work closely with joint co-founders Graeme Risby and Rob Larmour

Risby said: “This is an extremely exciting time not only for hiyacar, but the wider mobility sector. We’re really looking forward to working with Sepi - his entrepreneurial spirit and passion will be invaluable to our growth and we’re pleased to welcome him to the hiyacar team.”

Arani said: "There’s a huge opportunity to grow the peer-to-peer sharing economy in the UK. Hiyacar is a forward thinking and innovative brand which I hope will benefit from my years of automotive industry expertise and together we will reduce the need for car ownership.”

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