Former Call It Automotive managing director Nick Reisinger has joined DEKRA Automotive as national sales manager.
DEKRA works with vehicle manufacturers on improving retail network performance and providing independent vehicle inspections.
The group said Reisinger brings a wealth of CRM, new technology and customer focused experience to his new role.
He is tasked with further developing relationships with new and existing customers in the UK where he can also call on his wider experience in operational, aftermarket, sales and marketing roles at MSX International, Renault UK and more recently with CRM and contact centre service provider Call It Automotive.
Jonathan Stevens, head of sales at DEKRA Automotive, said: “Nick comes with considerable experience in digital engagement and customer relationship management.
"With his skills and knowledge of latest technologies he will help provide innovative ways to grow the business in what is a rapidly changing market."