Seat UK's Craig Cavanagh has moved from his sales operations manager role to become its head of fleet.
Cavanagh, who has spent 22 years within Volkswagen Group, will take the new position on January 1.
"Craig is an experienced and trusted member of the Seat leadership team, and I am delighted to see him progress his career by moving across to lead our fantastic fleet team, said Seat UK managing director Richard Harrison.
"We have an exciting year ahead for our fleet customers and partners, as we add five new models, electrify the brand, and continue to build upon our high level of service to fleet customers, through great initiatives such as the Four-Day Test Drive programme.”
Harrison said Seat's specialist fleet team has been at the core of the brand's successful growth, delivering innovation and a real customer first approach, delivering on the needs of fleet customers at all different levels, from large corporate fleets, through leasing and end-user customers.
Seat's EasyMove strategy, which simplifies its product choice, helps to simplify the selection experience for private and fleet drivers alike, he said, alongside the successful four-day test drive and fleet commitment schemes which outline a guaranteed minimum service level.
The car brand said its true fleet sales have increased by 7% year-on-year to the end of November, despite a 2% market decline
In 2020 Seat's dealer network will get its first fully electric cars – the Mii electric and El-Born.