MotorVise has appointed former Sytner and SG Petch dealer principal and Mercedes market area director for Rybrook, Nick Coyle, as its new sales director.
Coyle has joined MotorVise after working with the company for a period as a consultant and will be tasked with growing the business and improving and expanding upon the services it provides to the UK motor trade.
This includes helping restructure sales forces, strategic business planning and successfully returning loss making businesses to profit as well as exceeding sales targets.
Coyle’s 40 year motor trade career has also seen him hold senior managerial positions with Reg Vardy, European Motor Holdings, CD Bramall, Pendragon, and Inchcape.
Fraser Brown, founder and managing director of the firm, based near Richmond, North Yorkshire, said: “Nick is a hugely respected figure within the motor trade, especially across the North of England, and MotorVise is exceptionally fortunate to have attracted someone of his experience and calibre.
“He has a successful track record in sales and management and will play a pivotal role in MotorVise’s future growth plans. I also believe that our staff can benefit from his extensive industry knowledge.”