Car-sharing platform hiyacar has announced the appointment of Jason Frank as its chairman and chief financial officer.
hiyacar said Frank has had a presence at hiyacar since 2018 after leading a major investment round in the company.
Since then, he has advised the management team on fundraising and insurance, whilst enabling the management team to enhance the user experience, the company said.
Frank brings 25 years of experience in spearheading projects across the automotive and financial sectors, with a ‘track record’ of performance improvement, financial management and data analytics, said hiyacar.
The appointment comes during the launch of hiyacar in Edinburgh - the platform's first introduction outside of England.
The platform has also recently partnered with YourParkingSpace.co.uk, enabling drivers to find and book parking, offering hire cars to people who may be sharing their parking space but need a car on occasion.
Demand for car sharing in the UK is expected to grow this year as the lockdown eases and vaccine rollouts enable economic growth, said hiyacar, which has partnered with Toyota and last summer expanded its operation in Bristol.
Frank will maintain a focus on user experience for customers and business partners.
Graeme Risby, co-founder and chief executive at hiyacar, said: “Jason Frank has been a great asset to us for a number of years, so to have him on the team permanently is something we are very excited about.
"His thirst to learn will continue to help us grow our presence in even more cities across the UK.”
Frank said his priority for the platform has been on fitness for purpose from the customer’s point of view, not on ‘growth at any cost’.
He also emphasised the importance of designing a service based on what matters to both drivers.
Frank added: “I am excited to work with the team and our customers–the drivers–to make the experience better every day.
“We will keep learning what matters to drivers, and partner with car owners to give drivers exactly what they want.’’
Hiyacar believes for every car shared, this takes 11 off UK roads and eases both congestion and pollution.