AM Online

The 2021 Inspiring Automotive Women are revealed

The 2021 Inspiring Automotive Women have been revealed following nominations to the Automotive 30% Club and review by a panel of judges.

Thirty females working in the motor industry at a variety of levels received the accolade this year for their passion for business, leadership and gender diversity and inclusion in the sector.

DeAnna Avis (pictured), Solus Accident Repair's national customer experience lead, was selected for the Inspiring Woman of the Year Award.

Five of the inspiring women also received a headline award:

Angela Shepherd (pictured right), Mercedes-Benz Retail Group's chief executive, received the Inclusive Leader Award.Angela Shepherd, 2019 CEO of Mercedes-Benz Retail Group

Jade Price, a Jardine Motors Group apprentice vehicle technician, won Trailblazer of the Year.

Catherine Moseley, Motorpoint's chief people officer, won the HR Director Game Changer Award.

Sibelle Reina, Volkswagen Group UK's group customer insight manager, was named the Diversity Champion of the Year.

Lucy Yiasoumi, an Auto Trader social media executive, was named the Rising Star.

Julia Muir, the founder of the UK Automotive 30% ClubJulia Muir (pictured), founder of the Automotive 30% Club, said: "Today we recognise all of you brilliant women who have not only made a great contribution to the success of your business in your day job, you have also been fabulous role models to colleagues, overcoming challenges and adversity, and lifting and motivating others as you have risen in your careers."

Muir, who will lead a panel debate at the Automotive Management Live industry event on November 11 at Birmingham NEC, added that since the initiative had begun the Automotive 30% Club's membership has grown to more than 50 business leaders and its campaign to achieve a better gender balance has gained real momentum.

"We now have many more women in CEO and top management roles, as well as a steady increase in female representation in management at all levels in the sector," she said.

"Women and men are working together to create inclusive cultures and to remove the barriers that have historically prevented women from acccessing opportunities or progressing in the automotive industry."

This year's judges for the Inspiring Automotive Women awards were Dorcas Ariyo-Francis of Women In Transport, Justin Benson of Vendigital, Roz Bird of MEPC Silverstone Park, Anita Fox of Facebook, AM's editor Tim Rose, Sue Robinson of the RMI and NFDA, Sarah Noble of Deloitte and Women At The Wheel, and professor Jim Saker of Loughborough University and the IMI.

For the full list of 2021 Inspiring Automotive Women and their citations click here.

Less than a month left to register for free Automotive Management Live event at Birmingham NEC

Automotive Management Live 2021 - Shaping the future of motor retail

The sector’s premier insight and networking event returns to the NEC, in Birmingham, on November 11.

Book your place early to ensure they are ready to embrace a packed schedule of seminars and interactive stands.

Devonshire Motors owner Nathan Tomlinson said of the event: "Being able to get back to networking and learning in person is something that I'm really looking forward to,” he said, adding: “One thing that really caught my eye was the message about ‘learning new skills to balance your workload’.

“Personally, I think that's going to be a really big deal as we continually put more and more pressure on our teams to handle workflow, often digital, that we just don't have the structure, tools or skills to manage well.”


If you are not a registered user your comment will go to AM for approval before publishing. To avoid this requirement please register or login.

Login to comment


No comments have been made yet.