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The 2021 Inspiring Automotive Women are revealed

The 2021 Inspiring Automotive Women have been revealed following nominations to the Automotive 30% Club and review by a panel of judges.

Thirty females working in the motor industry at a variety of levels received the accolade this year for their passion for business, leadership and gender diversity and inclusion in the sector.

DeAnna Avis (pictured), Solus Accident Repair's national customer experience lead, was selected for the Inspiring Woman of the Year Award.

Five of the inspiring women also received a headline award:

Angela Shepherd (pictured right), Mercedes-Benz Retail Group's chief executive, received the Inclusive Leader Award.Angela Shepherd, 2019 CEO of Mercedes-Benz Retail Group

Jade Price, a Jardine Motors Group apprentice vehicle technician, won Trailblazer of the Year.

Catherine Moseley, Motorpoint's chief people officer, won the HR Director Game Changer Award.

Sibelle Reina, Volkswagen Group UK's group customer insight manager, was named the Diversity Champion of the Year.

Lucy Yiasoumi, an Auto Trader social media executive, was named the Rising Star.

Julia Muir, the founder of the UK Automotive 30% ClubJulia Muir (pictured), founder of the Automotive 30% Club, said: "Today we recognise all of you brilliant women who have not only made a great contribution to the success of your business in your day job, you have also been fabulous role models to colleagues, overcoming challenges and adversity, and lifting and motivating others as you have risen in your careers."

Muir, who will lead a panel debate at the Automotive Management Live industry event on November 11 at Birmingham NEC, added that since the initiative had begun the Automotive 30% Club's membership has grown to more than 50 business leaders and its campaign to achieve a better gender balance has gained real momentum.

"We now have many more women in CEO and top management roles, as well as a steady increase in female representation in management at all levels in the sector," she said.

"Women and men are working together to create inclusive cultures and to remove the barriers that have historically prevented women from acccessing opportunities or progressing in the automotive industry."

This year's judges for the Inspiring Automotive Women awards were Dorcas Ariyo-Francis of Women In Transport, Justin Benson of Vendigital, Roz Bird of MEPC Silverstone Park, Anita Fox of Facebook, AM's editor Tim Rose, Sue Robinson of the RMI and NFDA, Sarah Noble of Deloitte and Women At The Wheel, and professor Jim Saker of Loughborough University and the IMI.

For the full list of 2021 Inspiring Automotive Women and their citations click here.

Diary date: Automotive Management Live 2022

Automotive Management Live  - new for 2022 - the EV Zone

The UK's leading event for motor retailers - November 10.

​Automotive Management Live welcomes motor retail managers from across the UK to shape the future of the industry and network with peers and suppliers.

Join us to:

  • Be part of a host of digital and retail sessions covering the hottest topics in the automotive industry right now
  • Obtain an at-a-glance holistic view of some of the key industry challenges through insightful keynotes
  • Meet over 75 leading industry suppliers showcasing their latest product offering and putting forward new innovations
  • Stay ahead of the curve by learning what's new in the industry and how changes in the digital and retail landscape will impact you and your business.

Venue: NEC, Birmingham

BOOK YOUR PLACE

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