SsangYong Motors UK has appointed Thomas Holyoak as regional aftersales manager for the east and southeast of England.
Holyoak has worked in the aftersales sector for 18 years, starting his career with Parkway Motor Group. He held several key roles within the organisation, starting as a vehicle technician, working up to service manager and latterly aftersales manager.
In his new role at SsangYong, Holyoak will be responsible for implementing processes to aid continuous improvement, developing projects that help to raise the standards of customer care and increasing profitability for the SsangYong network.
He will report to aftersales director Mark Burrows.
Holyoak said: “SsangYong is known for its impeccable levels of servicing and customer care, and I am delighted to be joining the team at such an exciting time.
“SsangYong product keeps going from strength to strength, delivering exceptional value for money whilst ensuring great reliability and quality. I am very excited to be joining this growing network and looking forward to the journey ahead.”
The brand opened 16 new dealerships in the UK last year, which included 14 ex-Mitsubishi sites. The company expects to have 75 dealerships by mid-2022.
Burrows added: “We are particularly delighted that Thomas is joining us. Our priorities are customer care and dealer network development and Thomas has impressive credentials in these vital areas. His drive and impetus will help us in our continued quest to raise standards and I am confident that Thomas will prove to be an experienced and valuable asset to the SsangYong team.”
The Korando e-Motion is SsangYong’s first electric model to go on sale in the UK. By 2025, the car maker plans to launch two more electric cars.