Stoneacre Motor Group has begun the roll-out of automotive sales software enquiryMAX.
The company is set to use the tool, which provides a completely paperless lead management platform, across all of its 33 UK sites.
Stoneacre’s sales teams will use the enquiryMAX software on tablets, allowing for a mobile, interactive experience with customers in the showroom and when capturing information, including photographs, of vehicles being offered for part-exchange.
enquiryMAX managing director David Boyce said: “By reducing paperwork and minimising data loss, enquiryMAX will help Stoneacre increase the efficiency of their sales process while also ensuring it remains consistent and professional in the eyes of customers.
“Traditionally, one of the biggest challenges for all car dealers has been getting customers to sit down at the formal setting of a desk in the showroom. enquiryMAX brings flexibility to this process and allows the customer to start at whatever point they feel comfortable. This may be while standing by the new car itself or while assessing the vehicle they’re considering part exchanging.
“When purchasing something as significant as a new car, customers expect a smart and sophisticated approach from the dealer. enquiryMAX’s use of interactive elements, such as videos about the vehicle, provides this while ensuring the sales process is more inclusive and informative.”
The software, which began rolling-out across the Stoneacre network towards the end of 2014, has already seen a number of its dealers drastically increase sales, in particular the sale of add-on products, which rose by as much as 40%.
Stoneacre managing director Shaun Foweather said: “The software has clearly been designed with sales teams in mind and our staff have had great belief in the enquiryMAX system from day one of our roll-out. Having seen significant increases in our sales performances at our initial dealers, we’re looking forward to having the software in all 33 of our UK sites.”
enquiryMAX began initial development in 2012. It has since been installed in 260 sites in UK and is set to be live in a total of 400 dealerships by the end of the year.