AM Online

Car dealer Sturgess to use iVendi's digital tools to boost used car sales

Sturgess Motor Group has signed a deal to use a range of iVendi’s online motor finance tools to drive sales through its used car websites.

The Leicester-based company, which holds Jaguar, Land Rover, Hyundai, Volvo, Suzuki, Alfa Romeo and Fiat franchises, will be using the Quoteware online finance calculator and Car Finance Checker online finance pre-qualifier.

In addition, it will be using the same products as in-showroom sales tools, allowing calculations to be made with the salesperson alongside the customer,

Nichola Moore, group marketing manager at Sturgess explained iVendi had been chosen because their online tools were able to meet the needs of the dealer group very closely.

“The partnerships iVendi have with third party car advertising portals enable us to manage all our online finance offers in one platform, and having one supplier allows us to keep our message consistent and the consumer journey a connected one.

“It is our aim to use technology to really drive motor finance sales online. iVendi’s products help us to create and manage a connected customer journey from third party portal and dealer web site visit through to final sale.”

Quoteware is an online finance quotation tool designed to integrate directly into web sites to provide customers with fast, accurate motor finance quotes.

Car Finance Checker uses lender criteria to enable customers to check the likelihood of receiving approval for finance from the panel of lenders used by each vendor across a range of products.

Click here for finance and insurance best practice and procurement insight

If you are not a registered user your comment will go to AM for approval before publishing. To avoid this requirement please login.

Comment as guest


Login  /  Register

Comments

  • John - 23/08/2015 17:16

    As a dealership owner (http://www.autonationacurastevenscreek.com/) I can definitely confirm having a good website is a huge boost in sales. Thanks for the article, looking forward to see more form you!

    Reply as guest

    Login  /  Register