Sturgess Motor Group has signed a deal to use a range of iVendi’s online motor finance tools to drive sales through its used car websites.
The Leicester-based company, which holds Jaguar, Land Rover, Hyundai, Volvo, Suzuki, Alfa Romeo and Fiat franchises, will be using the Quoteware online finance calculator and Car Finance Checker online finance pre-qualifier.
In addition, it will be using the same products as in-showroom sales tools, allowing calculations to be made with the salesperson alongside the customer,
Nichola Moore, group marketing manager at Sturgess explained iVendi had been chosen because their online tools were able to meet the needs of the dealer group very closely.
“The partnerships iVendi have with third party car advertising portals enable us to manage all our online finance offers in one platform, and having one supplier allows us to keep our message consistent and the consumer journey a connected one.
“It is our aim to use technology to really drive motor finance sales online. iVendi’s products help us to create and manage a connected customer journey from third party portal and dealer web site visit through to final sale.”
Quoteware is an online finance quotation tool designed to integrate directly into web sites to provide customers with fast, accurate motor finance quotes.
Car Finance Checker uses lender criteria to enable customers to check the likelihood of receiving approval for finance from the panel of lenders used by each vendor across a range of products.
Jeremy has been a journalist for 30 years, 20 of which have been in business-to-business automotive. He was a writer and news editor on AM-sister brand Fleet News for three years before setting up the AM website. For the last five years he has been Bauer B2B’s head of digital helping to manage the digital assets of AM, together with Fleet News, Commercial Fleet, Rail and Smart Transport.
John - 23/08/2015 17:16
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