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BTC exports sales training to Egypt

NATCO sales staff with BTC sales trainer John Vincent

Automotive training consultancy BTC has helped to export its sales processes and standards to an Egyptian dealer group which believes that “the UK leads the way when it comes to sales process”.  

The NATCO group, which has four dealers sites in and around Cairo, one in Alexandria and one in Hurghada, has developed senior management strategy, working practices, controls and measurements for both its new and used car sales operations following an intensive programme conducted by BTC.  

The programme was delivered during April and May this year and focused on the latest standards in UK franchised dealerships in a bid to improve customer handling skills, selling confidence and boost profitability.    

NATCO sales director Ihab Negm said: “The UK leads the way when it comes to sales process creation and management and we wanted to replicate this culture in our showrooms.  

“In the Egyptian market, we are heavily reliant upon new car sales. However, we wanted to develop a robust used car program too, in order to teach our entire team, from managers to sales executives, how to appraise, price and confidently present deals to our customers.  

“BTC’s programme will help us to boost used car sales performance and add-on sales in our showrooms and we’re now confident that our processes are among the best in the region.”  

NATCO’s sales force and management team consists of a total of 50 staff, all of whom were coached in a series of classroom and showroom sessions.  

BTC chief executive, Guy Allman, said: “While it’s pleasing to see the standards of UK dealerships are regarded so highly overseas, it also shows that quality customer service and defined sales processes have a role to play in automotive markets across the world.”



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