Startline Motor Finance has created a new commercial team to improve the company’s motor finance penetration.

Chief executive Paul Burgess said: “Like most motor finance providers, we are good at communications at a senior director level and at a sales person level, but we do tend to leave something of a void in between.

“The commercial team has been created to fill that space.

“For most dealer groups, it will operate at a level around business manager, regional director or dealer principal, which is where some of the subtleties of our flexible prime proposition can potentially get lost.
 
“What we are aiming to do is provide dealer support to help them understand the kind of deals for which Startline are best suited, how we can better help the customer to make the correct decision for their needs, and assist in making the whole motor finance process very efficient from the underwriting decision through to pay out.

“The team also has access to a best-in-class data warehouse which can be used to tailor reports to the individual needs of our dealer partners.

“Much can be achieved with the technology available to motor finance companies today and we ourselves have a significant programme of investment covering IT, platforms and systems.

“However, human interaction remains absolutely critical, whether that means taking a holistic look at all the factors involved when writing an individual finance deal or, as with the new commercial team, working to increase understanding at a managerial level.”

The commercial team is led by Gregor Sutherland, chief operating officer, supported by Lynne Anderson, head of operations, working alongside Gary McLeod, Jessica Penn Berkeley and Amy Foley.

Picture: Amy Foley, Lynne Anderson, Gary McLeod and Jessica Penn-Berkeley