AM Online

HR Owen drives body shop referrals with Accident Exchange

HR Owen Maserati

HR Owen has made an exclusive agreement which will see Accident Exchange become its exclusive accident aftercare provider.

The aim of the partnership is to provide a further significant boost to the prestige car retailer’s body shop referrals and customer service following on from an impressive 65% body shop referral conversion rate of at-fault accidents since its early integration in March 2016.

In less than a year, the accident management scheme has directed around 350 incidents to HR Owen’s body shops, and provided more than 100 customers with replacement vehicles including Ferraris, Lamborghinis and Rolls-Royce, a statement revealed.

Adam Thurman, group body shops manager at HR Owen, said: “Our customers rightly expect an exceptional level of service, and each and every partner we work with has to match that expectation. The service we can provide our customers using the bespoke Accident Exchange service is seamless.

“One thing people can’t buy is time, so to have an accident management programme which handles the entire process from the initial call to the delivery of their replacement car with speed and care is a tremendous asset.

“Signing on Accident Exchange has not only given us tangible positive results with our body shop revenue, but has significantly reinforced our customer service offering.”

HR Owen has a bespoke agreement with Accident Exchange to help provide a seamless service.

Handling every incident and claim, the accident aftercare specialist will provide onward mobility across HR Owen’s many prestige brands, ensuring customers are supplied with a like-for-like replacement.

The bespoke service will also give the opportunity for HR Owen to provide its own vehicles if needed, to ensure customers always receive a swift service and the like-for-like car.

Scott Hamilton-Cooper, director of operations at Accident Exchange, said: “To be able to support and enhance the standard of service HR Owen sets, and integrate into their setup flawlessly, shows the Accident Exchange programme can benefit even the highest levels of car retail.”


Click here for aftersales best practice and procurement insight

If you are not a registered user your comment will go to AM for approval before publishing. To avoid this requirement please register or login.

Login to comment


No comments have been made yet.