Cox Automotive has launched its global incadea DMS system in the UK in a bid to attract manufacturers and dealers looking for a DMS that can be easily integrated with various existing systems.
The DMS system is already operated in 90 countries across the globe and claims to be the first available to UK dealers which will boast “full third-party integration”.
Martin Forbes, managing director of Retail and Media Solutions at Cox Automotive UK, told AM that the introduction of incadea to the UK became necessary because some DMS providers’ reluctance to make their systems compatible with Cox Automotive products.
He said that introducing a new DMS system is a “slow burn” but added that one top 10 AM100 group had already vowed to adopt it and he hoped the system to feature under 1,000 rooftops within seven years.
Forbes said: “OEMs and dealers should expect their technology providers to supply an open architecture to allow them to operate their systems and processes as effectively as possible.
“Through our Modix, incadea and Xtime brands, we are now able to provide digital marketing, dealership management and customer retention solutions that are all in one place and easy to use.
“Dealers should be pleased to see us enter the market. It ensures greater competition. They will be the winners.”
Joining the Modix digital marketing brand and the Xtime aftersales and customer retention brand within the Cox Automotive Retail Solutions group, incadea provides a single platform for simple, dealership management.
The existing Cox Automotive CloseIt and Voicesafe solutions will become part of the incadea offering, which is built on the foundations of Microsoft’s operating systems, making incadea the software giant’s largest Global Dynamics Partner.
The partnership ensures that incadea’s operating systems are immediately familiar to many users and Microsoft also supports OEMs and their dealer networks to manage client relationships and improve dealership productivity.
Humphreys said: “The fully-integrated, configurable solution provides the platform for future growth and the opportunity to develop custom solutions. It allows data to flow more freely and efficiently between systems to give OEMs and dealers greater visibility of their operations.”
Customers will be able to access incadea’s vehicle management, finance, parts and service modules to provide them with a connected view of the dealership, tracking acquisitions, inventory, sales performance and customer experience, all in one place.
The launch of incadea comes less than a week after Cox Automotive launched its Stock Insight platform to Motors.co.uk customers.
Stock Insight presents dealers with a dashboard that uses factors that directly influence sales – including imagery, pricing, search volumes and days in stock – to help them review and refine vehicle listings based on exclusive market data from Cox Automotive.
The tool allows dealers to see their market position and see what is selling in their area and also connects directly to their listings to benchmark vehicles against their dealer group stock or those listed by the competition.