TrustFord has teamed up with Cooper Solutions in an effort to enhance customer experience and unlock revenue opportunities via its 300 courtesy cars.
The Ford Motor company-owned retail group’s aftersales operation will benefit from access to the FullCover fleet management system that delivers automated daily rate insurance on courtesy and test drive vehicles through the new partnership.
FullCover will deliver centralised data on over 300 courtesy cars across the groups 40 dealerships, giving users access to detailed reporting and maximising revenue opportunities through loan car cost recovery.
Stuart Creswell, service director at TrustFord, said: “FullCover offers us a streamlined process that automatically validates driver’s licence details, allowing the courtesy car loan administration process to be faster, more efficient and following best practice. We can reserve, start and finish a loan in less than 30 seconds.
“Crucially, FullCover allows us to maximise revenue opportunities by recovering costs across the Group.
“Customers can opt to reduce the loan car insurance excess by purchasing excess cover with us, driving efficiencies and providing customers with greater peace of mind that they are financially protected in the event of an accident.”
TrustFord is the first to benefit from Cooper Solutions’ FullCustomer, a new solution that removes the need to duplicate customer information entry into the FullCover system.
Dean Pipitone, director of Cooper Solutions, said: “We are excited to be working closely with TrustFord to bring them the latest in fleet management solutions.
“FullCover is designed to put dealers in control of their business and deliver an enhanced customer experience, and for TrustFord it’s proving to do just that, acting as a framework for the entire group.”