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Hyundai approves Pinnacle DMS for retail network

Neville Briggs Pinewood

Hyundai retailers will now be able to make use of Pinewood’s Pinnacle DMS system after the platform became an approved product for the Korean manufacturer.

The system, developed by the Pendragon-owned DMS platform provider, is already used by many Hyundai dealerships and claims to offer the best integration with Hyundai’s ‘360 Workshop Automation’.

Dominic Threlfall, managing director of Hyundai retailer Pebley Beach Motors, said: “You can’t understate the time it saves.”

Neville Briggs, managing director at Pinewood Technologies PLC, added: “We’re proud to be the system of choice for many Hyundai dealers.

“We’re continuing to work with Hyundai and other manufacturers to provide ever closer integration and we’re really pleased to be able to offer the most comprehensive ‘360 Workshop Automation’ of any DMS in the UK market.”

Pinewood said that Hyundai dealers have recognised its dedication to improving the aftersales experience, such as e-VHC extract with a direct link to Hyundai’s ACE portal, providing breakdowns of service work conducted.

Other integrations have included the workshop service history feed; providing a complete picture of customer interactions directly from Hyundai, and menu pricing; minimising data-entry time by drawing menu options directly from Hyundai’s systems.

Briggs said: “We believe in delivering features and efficiencies to dealers as well as value for money.

“For example, video, online VHC and showroom capabilities are all built-in, with handy Tech+ and Host+ apps for use on mobile devices. Increasing dealer profitability and giving customers the modern and seamless retail experience they expect, is something we take very seriously.”

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