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Online auction traffic reaches record levels at BCA

October activity at BCA

BCA’s Live Online platform attracted over 105,000 visits in the first week of October to set a new record for monthly traffic.

The remarketing giant said that the oline offerings success was down to a buoyant market that has helped to “drive record sales at auction centres across the UK”.

Live Online has seen sales penetration rise to 28% across the board, according to BCA, a year-on-year increase of 4ppts (October 2016 vs October 2017).

Stuart Pearson, managing director UK remarketing at BCA, said: “We set out to give our buyers the best access to stock and the widest choice of vehicles in the UK and that means meeting the needs of online buyers.  

“We combine the reach of 23 remarketing centres and a national logistics network that means our fast-growing online audience of professional buyers can purchase stock 24/7 confident in the knowledge that vehicles will be delivered to their retail premises quickly and efficiently.”

BCA Live Online allows remote buyers to compete with auction hall bidders in real-time, bidding and buying vehicles as they pass through the auction hall. 

Users can access catalogues, appraisals and BCA Assured reports on screen as they bid. 

Live Online customers also gain dedicated access to e-Auction, Bid Now, Buy Now sales and 'off-site' stock that is located at a vendor's facility, featuring vehicles that are exclusively offered online.

BCA reports Tuesdays as the busiest day for its digital platform, and it regularly has over 1,000 active bidders participating.

During peak times, there can be more than 1,400 bids placed through the system in a five-minute period.

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