Remarketing group Aston Barclay has secured a contract with Peugeot Citroen Retail Group to auction more than 8,000 unwanted trade-ins annually.
The dealer group, which trades as Robins & Day, has agreed a solus contract for Aston Barclay’s new Donington Park auction hall to handle all its part-exchange remarketing.
Sales will be held every Tuesday from October 17, with buyers able to bid in person at Donington and online from any location.
“Aston Barclay is changing the face of remarketing by successfully combining online and physical. It’s a powerful combination which we liked the look of during our eight-month trial.
“By giving buyers the opportunity to buy digitally, physically or via an App we are catering for their preferred purchase method which should help us sell more used cars,” said James Weston, chief executive of Robins and Day.
“Donington Park will give us a strong geographical location from which to base our UK remarketing hub. Rutland’s investment in Aston Barclay has built Donington into a first class auction environment,” he added.
Rob Wittridge, Aston Barclay’s group national sales manager said: “Our new proposition has been warmly welcomed by vendors and buyers alike.
“Combined with our flexible in-house collection and delivery service we are offering a very different and dynamic proposition compared to the larger auction providers,” he added.