Cazana has launched a vehicle valuation tool enabling dealers to make “instant price decisions” based on the current retail market.
In a bid to attractively price vehicles to the educated online consumer, Cazana has enabled dealers to price a vehicle based on the current retail market instead of backwards-facing trade values, with Companion.
Cazana’s sales director, Steve Worrell, said: “The profit corridor indicator on Cazana Companion allows dealers to make instant decisions, leading to improved margin and faster sales at the right price.
“This data science led insight will give customers using Cazana tools and data an edge and certainly helps identification of significant profit opportunities.”
Companion includes a “days to sale” measure that shows dealers how long a vehicle will take to sell, and allows a lookup of a vehicle’s real-time retail value on both desktop and mobile devices.
Dealers enter a vehicle registration and the tool identifies the vehicle in question, calculates what today’s retail value is and advises on the right trade price to pay for the car.
Cazana’s director of valuations, Rupert Pontin, said: “The industry has been asking for an accurate, current view of retail and wholesale values for a long time.
"Cazana Companion is a great asset to anyone who needs to value vehicles giving them an edge when pricing their vehicles for maximum profit, the best return on investment and the fastest sale.”
Companion offers additional vehicle information including depreciation, technical data and shows similar vehicles currently on-sale allowing the customer to benchmark prices against similar vehicles.