Honcho services to be integrated into SilverBullet’s online sales platform

Honcho has partnered with SilverBullet to provide insurance services as part of the online car buying journey.

Dealers using the SilverBullet platform will now be able to offer insurance products to online car buyers at the point of sale.

SilverBullet  enables dealers to manage their stock and handle the full new and used car sales journey, including the management of finance applications and the end-to-end sales, purchase and delivery processes.

For car buyers, the digital journey includes comprehensive vehicle search, handling trade-ins, finance and value add products and choosing where and when they would like their new car delivered.

The integration of Honcho means car are now able to sort out their car insurance needs as part of their online journey.

Honcho co-founder and chief commercial officer Frank Speight said: “Honcho is very excited to be partnering with SilverBullet to launch this pioneering initiative to enhance the consumer experience by reducing friction and adding insurance ‘to their basket’. Connecting our respective platforms to provide car dealers with full insurance functionality, and the opportunity to broaden their proposition and earn incremental revenues, is a win-win for all parties.”

Cameron Wade, managing director of SilverBullet, added: “I am delighted to announce this exciting partnership with Honcho Markets. The businesses align incredibly well due to their forward-thinking perspective on technology and how it can enable the consumer journey. I look forward to developing this partnership with all the team at Honcho.”

Honcho helps car and van drivers to choose the insurance that best matches their needs, rather than focusing on price.