Cardiff Audi has implemented FullCycle from Cooper Solutions, a new customer data tool that pinpoints future sales opportunities that could otherwise be passing through service departments undetected.
According to research by Cooper Solutions, around 50% of car buyers don’t buy their car from the same dealer that services it, meaning servicing dealerships may overlooking the information needed to maximise new vehicle sales opportunities.
FullCycle provides Cardiff Audi’s sales teams with these details at their fingertips, integrating it with Experian insights. This creates a communication channel between sales and servicing departments, which helps to build stronger customer relationships via a personalised sales approach.
Gabe Masterson, Audi accredited sales manager at Cardiff Audi, said: “We’ve always known that blanket, one-size-fits-all sales approaches don’t work but FullCycle has enabled us to make our sales process truly customer centric. It provides invaluable insight into when and how to contact service customers, what car they have, where they bought it from and when would be the right time to approach them about a future sale. All in a helpful, non-pushy way. The fact that FullCycle has basically paid for itself in the first month of using it is testament to the financial payback we’re getting too.”
The real-time data from FullCycle means that Cardiff Audi has been able to use its courtesy fleet more efficiently as well. The dealership can offer an upgraded courtesy car when a customer’s existing vehicle comes in for servicing. This allows the customer to try out the latest model in an unpressurised environment, it also means the courtesy vehicle is provided by the sales department therefore cutting down on service fleet costs.
Barry Cooper, managing director of Cooper Solutions, said: “Using FullCycle’s digital solution to allow them to speak to their customers with added confidence has obviously reaped rewards. We will continue to work closely with them to ensure FullCycle is used to its’ full potential.”
Cardiff Audi is part of Mon Motors Group, one of the largest automotive dealer groups in South Wales and the West of England.