The former car supermarket brand Carcraft has been resurrected as an online offering.
Entrepreneurs Reg and Louis Rix – the owner-manager team behind online finance business Carfinance247 – have resurrected the Carcraft brand online after purchasing the web domain and intellectual property of Carcraft.co.uk earlier this year.
The site differs from other car classified sites in that it is designed to allow consumers to buy a car and source finance at the same time, with a streamlined process and clear communication on expected payments.
The launch comes as the motor industry has witnessed a sea change in online activity this year – research from Experian has claimed a 26% increase in visits to automotive-industry related sites and a massive 50% increase in traffic coming from mobile devices.
Reg Rix, managing director of the all-new Carcraft brand, said: “The plan is to reinvigorate consumer confidence in the Carcraft name by delivering a reliable and trustworthy one-stop-shop for finding and funding a used car online.
“Having worked in the motor industry all my life the Carcraft brand means a lot to me. It was a huge deal during my early years in the trade and I was sad to see it go. I believe we can breathe new life into it, reviving it for the digital age and ultimately turning it back into a name that customers will trust and think about with affection.”
Already experienced in running a successful online classified car business, selling their Netcars business to the RAC in 2014, the brothers will operate the new Carcraft site in partnership with their multiple-award winning car finance business Carfinance247.