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BCA reports digital bidders record

BCA chief operating officer, Stuart Pearson

BCA has reported its highest average monthly penetration seen this year of 27% as its Live Online platform broke records during November.

The growth of digital sales has been supported by expansion and investment in the infrastructure of BCA’s physical auction network, according to Stuart Pearson, managing director, UK remarketing.

 Pearson said that developments in the imaging and appraisal technology had helped boost the online sales channel, adding: “BCA Assured provides buyers with added confidence to bid through an independent mechanical report conducted by the AA.”

BCA reported that Tuesdays were the busiest day for its digital platform, regularly seeing over 1,000 active bidders.

Peak times saw more than 1,000 bids in a five-minute period.

Pearson said: “At any one time there will be hundreds of dealers logging on from around the country.

“Due to confidence in the process buyers can move between physical and digital seamlessly and it is not uncommon to see buyers in attendance in one location bidding for vehicles elsewhere.”

LCV entries attract an even greater interest than cars with more than 50% of entries receiving online bids.

BCA recently revealed that 44% of searches for stock are now from mobile devices.

The study of data shows a growing dominance of smartphones and tablet when sourcing vehicles.

Over 27% of users used smartphones and 17% used tablets when sourcing vehicles from online stock search.

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