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Manheim sale on the sea for Citroën

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Manheim has held what it believes to be the first vehicle auction at sea – an off-site sale for Citroën on No Man’s Fort in the Solent.

The remarketing specialist took on the logistical challenges of moving Citroën’s guests and the Manheim team along with a host of specialist off-site auction equipment, to the 150-year old fort for the one-off event.

Paul Drake, remarketing manager for Citroën UK, said: “There are some things in life you never forget and this truly has to be one of them.

“Not only was the auction itself a huge success, but it was one of, if not the best event to which I have ever invited our dealers. It was an incredible experience and I’m not sure how we will ever top it.”

Conditions were fair as the sale achieved an impressive 100% conversion rate on the 225 vehicles offered, all selling for 100% of their reserve prices.

No Man’s Fort dates from the 1860s, when building work started on a number of military forts in the Solent to protect the UK from a potential French invasion.

Having been decommissioned after World War Two, No Man’s Fort was bought by its current owners in 2012 and converted into a luxury hotel and function venue.

Tim Hudson, managing director of Inventory Solutions at Cox Automotive, said: “We have truly led the market with our pioneering offsite sales, supported by our unique mobile auction proposition.

“Having partnered with Citroën UK for the first ever offsite outdoor sale in the UK in 2015, we are delighted to have broken new boundaries with them again with what we believe to be the first ever sale held ‘at sea’.

“I’m incredibly proud of the result, but most importantly the incredible support provided by our team members to facilitate such a special sale.”



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Comments

  • formula1 - 30/06/2017 09:08

    I imagine that when Manheim see the results posted by BCA this week, their senior management will be feeling a little sea sick.

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