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Cooper Solutions offers online auction tips

Barry Cooper MD Cooper Solutions

Cooper Solutions has released tips to help motor retailers “get the best price for their stock and boost bottom line” at online auctions.

Motor retailers looking to sell an entire fleet, a single vehicle or a regular supply of part exchange vehicles need to make sure they’re maximising their opportunities at online auctions, urges Cooper Solutions.

It suggests that it’s trade-only online auction site, FullAuction, will make selling “easy and profitable”.

Cooper Solutions’ director Barry Cooper (pictured) said: “There’s a lot that retailers can do to help their vehicles achieve exceptional values at an online auction.

“As ever, honesty is the best policy, buyers are unlikely to be put off by a scratch or dent – they must be able to rely upon the listings so they know the true condition of the car they are bidding on. 

“Sellers should also make sure they have a complete service history, V5 and MOT certificate. FullAuction allows sellers to indicate when the MOT expires and whether there’s a spare key available, as well as listing all the key documents.

“Armed with our top tips and the speed and accuracy of FullAuction, retailers can sell with confidence to attract strong bidding and boost their profits.”

The top tips are as follows:

  • Accurate listing and description – make sure the description includes, colour and selling points such as low mileage and factory fitted optional extras.
  • Vehicle condition – Damage markers must be noted on all listings.
  • Preparation – Present vehicles in the best light by valeting to remove rubbish, excess dirt, stains (particularly those that look like they smell!) and personal belongings.
  • Presentation – Take lots of photos of the exterior and interior and select the best ones. Remember, good lighting is key to showing off your stock at its best.
  • Tyre tread depth – Make sure you measure across all four tyres.
  • Service history – Ensure you have a complete service history, V5 and MOT certificate- a vehicle with service history will be more profitable than one without and am image off the service book provides evidence for buyers.
  • Photo gallery – You should provide a minimum of ten shots of the vehicle (taken in the same location).  Aim for four images of the exterior and three images of the interior including the speedometer with the engine running and the dashboard.
  • Vehicle checks – Include a vehicle provenance check, which verifies whether a vehicle is clocked, stolen or still on finance.
  • Start price and reserve – Carefully consider the reserve price (this is only disclosed to buyers once the auction has finished) and set a realistic figure.

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