CarGurus has launched its inaugural national TV advertising campaign in the UK, running through quarter one of 2019.
The campaign aims to build awareness and expand CarGurus’ consumer audience in the UK, while targeting those in the market for a used car.
The news follows a recent announcement that it had completed an acquisition of PistonHeads from Haymarket Media Group.
Titled ‘The Most Important Questions’, the advert was inspired by research that delved into which elements of the CarGurus platform were most valuable to consumers when looking to buy a used car.
CarGurus’ senior vice president of consumer marketing, Sarah Welch, said: “What’s exciting is that we are already the fastest growing automotive marketplace in the UK* and we’ve only been active in digital marketing and PR since our launch.
“Our decision to move into TV advertising is simply the next step in our growing commitment to the UK market. We are confident the TV campaign will build awareness among UK car buyers and are excited to begin the next chapter of sharing our brand value proposition with UK consumers.”