AM Online

Used Land Rovers deliver largest margins in May

Range Rover Evoque (2019)

Used Land Rover models delivered the largest margins for dealers in May, according to data from Dealer Auction’s monthly Retail Margin Monitor.

The Range Rover Evoque was the top performer, achieving an average margin of £3,820.

The popularity of SUVs has continued from previous months, with the top three models from April holding onto their leading spots. The Evoque was followed by the Volvo XC90 (£3,100) and Audi Q3 (£2,830).

Further down the table, premium models dominate the list, with Mercedes-Benz taking up three spots in the top 10 – the Mercedes-Benz E-Class has an average retail margin of £2,600, followed by Mercedes-Benz A-Class (£2,540) and Mercedes-Benz B-Class (£2,470).

Dealer Auction’s marketplace director Kieran TeeBoon said: "Fewer new car sales due to continued supply challenges in the new car market have therefore led to a suppressed supply of used cars, too.

“This is why it’s important that dealers stock their sites with models that consumers want to buy – and our data can tell you exactly which these are, so you get the highest profit possible.”

At a brand level, Land Rover stays up this month with an average retail margin of £3,500, followed by Jeep with £2,840, showing a prolonged interest in SUVs as premium marques continue to fill the top spots – with Mercedes-Benz, BMW and Audi making an appearance in the top 10 list.

This month also sees the return of DS Automobiles in the tenth spot, with an average retail margin of £2,220. DS Automobiles’ reappearance acts as a reminder of just how important it is for dealers to make sure they’re not forgetting the underdog and have a range of vehicles in stock for all consumer needs.

Richard Walker, Auto Trader’s director of Data and Insights, added: “Although demand has unsurprisingly begun to soften against last year’s ‘once in a lifetime’ levels, our data shows that underlying demand remains healthy wherever stock is readily available.

“With the market moving so quickly, it’s never been more important for retailers to follow the data to ensure they’re reacting to change, sourcing the best stock for their market, and getting the very best margin possible.”

Recent news that fleets are keeping their vehicles for longer, impacting on supply of used stock for dealers, is likely to keep margins strong for some time as consumer demand outstrips supply.

May 2022 top 10 models by retail margin:

Make & model

Average retail margin

Land Rover Range Rover Evoque


Volvo XC90


Audi Q3


Audi A5


Volvo XC60


Mercedes-Benz E-Class


Mercedes Benz A-Class


Skoda Superb


Jaguar XF


Mercedes-Benz B-Class



May 2022 top 10 makes by retail margin:


Average retail margin

Land Rover


















DS Automobiles




The latest AM industry special issue

There has never been such desire for management information, for on-the-spot monitoring, for streamlining and automation, as there is now.

With this in mind, AM asked suppliers of some of the critical technologies dealers can use in their businesses, whether at the front end or in back-of-house functions, to share their latest developments and technologies for the AM Dealer Technology Guide.


Read now

Click here for used car best practice and procurement insight

If you are not a registered user your comment will go to AM for approval before publishing. To avoid this requirement please register or login.

Login to comment


No comments have been made yet.