Skoda has sold nearly 1,350 Superbs in the UK so far this year and is well on the way to reaching its annual target of 2,500 sales.

AM’s highly specced Elegance model is taking almost half of those sales and it’s easy to see why.

Customers that choose the Superb are going to get a lot more for their money than if they spent the same amount on a Ford Mondeo, Vauxhall Insignia or Renault Laguna.

The Superb still can’t compete on looks and as soon as Skoda nails this aspect to its model design the popularity of the brand will be sure to push even further away from its meagre beginnings.

There are some quirky features that help differentiate the Superb from the pack. Everyone that sees the Twindoor boot is amazed and equally so with the £620 optional automatic parallel parking function which has technophobe friends speechless. 

Skoda is currently offering a 7.9% PCP finance deal, which means sales executives can tempt customers into a Superb from £229 per month. 

Customers will also get three years or 30,000 mile free servicing on any Superb purchase.

While the Superb hasn’t been as successful as Skoda’s smaller models under the scrappage scheme, dealers have sold 26, which is pretty good for a £23,235 executive saloon.

This is probably due to Skoda putting in £1,500 for its part of the scrappage scheme contribution, pushing the total discount up to £2,500 when the Government money is factored in too.

Some 85% of the sales coming in under scrappage at Skoda dealers are conquests from other manufacturers.

While the Skoda brand has been producing quality products for a while now, it’s still not mainstream in the public consciousness.

This current recession has obviously made value conscious consumers think twice before turning their nose up.