The National Franchised Dealers Association (NFDA) has partnered with Auto Trader to enable all Electric Vehicle Approved (EVA) retailers to display their EVA badge of approval on their adverts on Auto Trader’s marketplace.
While the automotive sector has undergone dramatic digital transformation, the sales process has remained the same with the customer quickly funnelled into the showroom. Coronavirus has changed all that.
Auto Trader has urged used car dealers to resist the temptation to reduce the values of their vehicles to retain hope that the market will “pick up where we left off” after the COVID-19 coronavirus crisis.
While March's 44.4% registrations decline did not reveal the full extent of the automotive retail sector's COVID-19 coronavirus lockdown decline, Auto Trader has insisted that car buyers are still researching their next purchase.
Dealers will need cashflow to bridge the gap until the Government’s business and employee support funds drop in, however they must resist a fire sale of stock, ASE Global’s chairman Mike Jones has warned.
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