The National Franchised Dealers Association (NFDA) has said that motorists will trigger a four-fold growth in electric vehicle (EV) sales if they follow through on their current buying intentions.
NFDA chairman Mark Squires wants franchised dealers to shout about what they’re good at to help battle negative consumer perceptions over service pricing.
Auto Trader has said that the findings of its latest Market Report are “good news for dealers” as 81% of car owners expressed a desire to own a car throughout the course of their lifetime.
Franchised dealers need to improve consumer perception that they are less convenient than independents and are unable to take on emergency work.
Dealer networks and carmakers must make consumers aware of the expertise and varied services available at workshops, an NFDA consumer attitude survey shows.
Automotive Management Live: Where franchised and independent dealers will find everything they need to know about operating a modern showroom and service and repair facility fit for the digital age.
When: November 12 2020
Where: Birmingham NEC
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