Car buying insight specialist Sophus3 has revealed that is costs an average £3,430 to generate a test drive via online marketing.
Rising prices and stagnant wage growth have led consumers to cut their spending for the first time in nearly four years last month.
Seven in 10 car buyers would be likely or very likely to choose a petrol car, compared to four in 10 for diesel, according to a new consumer survey by What Car?
Dealers and manufacturers could face a shake up in the way they collect customer data online due to new General Data Protection Regulation (GDPR).
Automotive Management Live: Where franchised and independent dealers will find everything they need to know about operating a modern showroom and service and repair facility fit for the digital age.
When: November 7 2019
Where: Birmingham NEC
Find out what features are in this month's, and future, issues