consumer data
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Digital Marketing 28 FebGenerating a car test drive lead online costs £3,430, reveals Sophus3
Car buying insight specialist Sophus3 has revealed that is costs an average £3,430 to generate a test drive via online marketing.
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Market Insight 13 JunConsumers cut spending for first time in nearly four years - Visa survey
Rising prices and stagnant wage growth have led consumers to cut their spending for the first time in nearly four years last month.
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Market Insight 1 AugCar buyer switch from diesel to petrol gains momentum
Seven in 10 car buyers would be likely or very likely to choose a petrol car, compared to four in 10 for diesel, according to a new consumer survey by What Car?
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Digital Marketing 20 Oct
Car dealers and manufacturers warned over new data protection regulations
Dealers and manufacturers could face a shake up in the way they collect customer data online due to new General Data Protection Regulation (GDPR).
