consumer data
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Market Insight 17 DecTwo-thirds of UK buyers are "badge snobs"
Almost two-thirds (64%) of UK car drivers say there are some brands of car that they would not buy, irrespective of how good the car, or the deal on offer.
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Market Insight 3 AprTechnology is finally tackling car dealers' customer data challenges
The quality of consumer data found within a car retailer's DMS can sometimes be questionable – but there is now a range of ways to guarantee it’s useful.
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Market Insight 1 AprGDPR: The impact on car dealers two years on
After initial panic and confusion, has the industry got to grips with data collection?
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Finance 13 Feb
County court debt judgements reached record high in 2019
A total of 1.15 million county court judgements (CCJs) during 2019, making it a record year of action against consumers in debt, the Registry Trust has revealed.
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Digital Marketing 28 FebGenerating a car test drive lead online costs £3,430, reveals Sophus3
Car buying insight specialist Sophus3 has revealed that is costs an average £3,430 to generate a test drive via online marketing.
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Market Insight 13 JunConsumers cut spending for first time in nearly four years - Visa survey
Rising prices and stagnant wage growth have led consumers to cut their spending for the first time in nearly four years last month.
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Market Insight 1 AugCar buyer switch from diesel to petrol gains momentum
Seven in 10 car buyers would be likely or very likely to choose a petrol car, compared to four in 10 for diesel, according to a new consumer survey by What Car?
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Digital Marketing 20 Oct
Car dealers and manufacturers warned over new data protection regulations
Dealers and manufacturers could face a shake up in the way they collect customer data online due to new General Data Protection Regulation (GDPR).
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