Marketing & CRM
A unified digital and EV ecosystem for car dealers
An AM Live session featuring Raj Lyons Chohan, chief executive of Affinity EV, and panellists Andrew Mouat, head of smart mobility at Scottish Power, Euan Cameron, marketing director for Peter Vardy, and Jacqui Barker, global OEM director for Keyloop, shared their insights on the challenges, opportunities and strategies for delivering an enhanced EV customer experience.
Toyota Hilux advert was environmentally "irresponsible", watchdog rules
Facebook advertising showing Toyota Hilux four-wheel drive pick-up trucks crossing desert and plains similarly to a herd of wildebeest has been deemed socially unacceptable by the Advertising Standards Authority.
Halfords strikes at franchised networks with 'Dealer Or No Dealer' marketing campaign
Cycling and motoring chain Halfords is telling motorists they may be paying "over the odds for repairs" and they should use its services with no fear of affecting their car's manufacturer warranty.
5 minutes with… Jack Carter, head of UK automotive brand partnerships at TikTok
While selling a car may seem like an obscure use case for TikTok, Jack Carter who heads TikTok’s UK automotive brand partnerships explains how the platform can be used to help promote and sell cars.
Toyota and Hyundai "misleading" EV charging claims criticised by advert watchdog
The UK national sales companies of carmakers Toyota and Hyundai have been warned by the Advertising Standards Authority for making marketing claims about the rapid charging capability of electric vehicles which it has ruled as "misleading".