Data Week 2017
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Latest News 18 JanWill new privacy law stop dealers calling customers? Answers revealed at AM GDPR conference
The AM GDPR conference will educate delegates on EU privacy regulations which have the potential to prevent dealers from calling customers.
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Latest News 5 Jan
AM’s GDPR conference to reveal top 10 tips for marketing
AM’s GDPR conference will reveal Direct Marketing Association’s top 10 tips for marketing under the new EU regulations.
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Digital Marketing 21 DecConnected car data set to transform dealer marketing
Connected car data can be used to sell more cars, parts and accessories while increasing retention and communication with customers.
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Digital marketing 21 DecWhy car dealers cannot ignore the threat of the GDPR
Breaching the GDPR data protection law coming into force in May could cost UK car dealers up to £17.5m or 4% of global turnover. They need to get ready now.
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Market Insight 21 Dec48% of automotive employees fear digital skills will stagnate
A report on the digital talent gap has revealed that 48% of automotive employees feel their digital skillset will be redundant in five years.
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Used Cars 21 DecUsed car prices declined 3.2% as demand slackened in November
Used car prices fell by 3.5% as conversion rates declined during November, according to The National Association of Motor Auctions’ (NAMA) monthly car auction data.
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Market Insight 20 DecCap HPI appoints new data operations director
Cap HPI has appointed Debbie Capell as new data operations director, to speed up the “development of new product”.
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Car Dealer News 20 DecAM GDPR conference to help dealers prepare for new data legislation
Car dealers preparing for the arrival of General Data Protection Regulation will be able to gather valuable insight and guidance on all aspects of compliance at AM’s forthcoming GDPR conference.
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Market Insight 20 DecGDPR could render 75% of dealers’ customer data useless
Up to three-quarters of the customer data held by car brands will become useless on May 25 2018, according to data cleansing specialist W8 Data.
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Digital Marketing 19 Dec53% of marketers lack skills to succeed in increasingly data-driven industry
More than half of marketing specialists do not currently have the skills to succeed in an increasingly data-driven industry, according to a survey of their peers.
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Digital Marketing 18 DecUK SMEs spent 600 hours of the year preparing for GDPR
The average UK SME spent 600 hours of the past 12 months preparing for the arrival of the GDPR in May 2018 – but 2.1 million have yet to act.
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Supplier News 18 DecCap HPI data to underpin Rockar platform
Rockar will use valuation and provenance data from Cap HPI to underpin its online retail platform as it plots growth with franchised retailers in 2018.
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Opinion 18 Dec
Guest opinion: Mapping your customers' data journey
Figuring out what is required within your business to meet the GDPR requirements is quite a challenge.
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