The AM GDPR conference will educate delegates on EU privacy regulations which have the potential to prevent dealers from calling customers.
AM’s GDPR conference will reveal Direct Marketing Association’s top 10 tips for marketing under the new EU regulations.
Connected car data can be used to sell more cars, parts and accessories while increasing retention and communication with customers.
Breaching the GDPR data protection law coming into force in May could cost UK car dealers up to £17.5m or 4% of global turnover. They need to get ready now.
A report on the digital talent gap has revealed that 48% of automotive employees feel their digital skillset will be redundant in five years.
Used car prices fell by 3.5% as conversion rates declined during November, according to The National Association of Motor Auctions’ (NAMA) monthly car auction data.
Cap HPI has appointed Debbie Capell as new data operations director, to speed up the “development of new product”.
Car dealers preparing for the arrival of General Data Protection Regulation will be able to gather valuable insight and guidance on all aspects of compliance at AM’s forthcoming GDPR conference.
Up to three-quarters of the customer data held by car brands will become useless on May 25 2018, according to data cleansing specialist W8 Data.
More than half of marketing specialists do not currently have the skills to succeed in an increasingly data-driven industry, according to a survey of their peers.
The average UK SME spent 600 hours of the past 12 months preparing for the arrival of the GDPR in May 2018 – but 2.1 million have yet to act.
Rockar will use valuation and provenance data from Cap HPI to underpin its online retail platform as it plots growth with franchised retailers in 2018.
Figuring out what is required within your business to meet the GDPR requirements is quite a challenge.
