AM Online

Cap HPI data to underpin Rockar platform

Simon Dixon

Rockar will use valuation and provenance data from Cap HPI to underpin its online retail platform as it plots growth with franchised retailers in 2018.

The omni-channel car retail specialist, which recently sruck up a partnership with Mitsubishi following its success as a new car sales channel for Hyundai and Jaguar Land Rover, said that the data stream is an important part of its online part-exchange process.

The offering demands an accurate data set to underpin accurate used car valuations, Rockar said.

Founder Simon Dixon added: “Rockar is an enabler. We facilitate better customer relationships with our digitally-led, pressure free car buying solution. Using data sources such as Cap HPI to power our platform makes us truly unique and helps us to increase sales and improve customer loyalty for car manufacturers and dealers.”

Steve Hrywnak, head of inside sales at Cap HPI said: “Rockar is a true innovator and it is great to see Cap HPI used in such a revolutionary way. Great retail is based on trust, and this data helps the process become more transparent.”

In an interview with AM last week, Dixon said that he was expecting to “realise the potential” of his innovative automotive retail model in 2018.

In its first three years of trading, the company has logged 1.2 million user journeys through its one-of-a-kind online platform and has welcomed over a million customers through its retail-focussed stores across Hyundai, Jaguar and Land Rover.

But Dixon believes that the roll-out of Rockar’s online retail platform to franchised car dealers in the new year will see a tipping point in the development of his business.

He said: “When we entered the market three years ago I think retailers were suspicious. They saw us as a rival, a disruptor. That’s never what we wanted to be. I never wanted to be answering questions about sales volumes. We want to be a facilitator of online sales for manufacturers and retailers and I think 2018 will be the year that we realise that potential.”

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