Knowledge is power, or so the saying goes anyway. If that holds true, then today’s motor industry should be more powerful than it’s ever been.
Audi is set to digitalise many of its customer-facing operations and launch 20 new or upgraded vehicles by the end of the year with the help of a £2.4 billion cash injection.
Walk-in enquiries at dealerships were down 10% as manufacturers recorded bumper sales growth in March, according to Dealerweb research.
JCT600 has launched a fully responsive website designed to enhance the customer experience and drive traffic.
Deriving psychological profiles from people’s social media footprints and combining the insights with an increasingly diverse range of communication channels spells enormous potential for the automotive sector.
Monitoring your businesses’ influence on social media is not straightforward.
