Ford will roll-out the Vignale premium range throughout its network this year as part of plans to boost sales following the launch of a Fiesta hatchback to the line-up.
Bristol Street Motors Ford Bolton is poised to develop a £3m FordStore showroom as part of a rebuild of its existing facility in the town.
Customer experience and trust remain top priorities as others target online sales and alternative fuel strategies, according to Ford of Great Britain CEO and managing director Andy Barratt.
Ford has developed new technology for its passenger cars that can use noise-cancelling technology to minimise external sounds and boost refinement.
Automotive Management Live: Where franchised and independent dealers will find everything they need to know about operating a modern showroom and service and repair facility fit for the digital age.
When: November 12 2020
Where: Birmingham NEC
Find out what features are in this month's, and future, issues