Neil Smith of Imperial Cars outlines how the group is selecting stock intelligently.
Neil Smith of Imperial Cars believes any dealer must prove they're honest and trustworthy through online, aftersales and customer care.
Imperial Cars operations director Neil Smith discusses the challenge of becoming more transparent with customers' trade-in cars.
Imperial Cars' Neil Smith outlines tactics to get the most from Facebook
Imperial Cars operations director Neil Smith outlines the power of Google Adwords
Neil Smith, operations director, Imperial Cars, outlines why he believes investment in automated processes, technology and people will improve used car profits
AM's digital marketing conference returns in February next year with a revised format including a wider range of masterclasses and more dealer speakers on the main stage.
Automotive Management Live: Where franchised and independent dealers will find everything they need to know about operating a modern showroom and service and repair facility fit for the digital age.
When: November 7 2019
Where: Birmingham NEC
Find out what features are in this month's, and future, issues