Nick King
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Digital Marketing 22 MarAM DigiTech: Dealers that 'embrace digital' are the most successful
Dealers who are actively embracing the changing digital marketplace are the most successful, according to new research from Auto Trader.
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Digital Marketing 3 MayAuto Trader announces 'progressive retailers' represented on Click Awards' judging panel
The judges for Auto Trader’s Click Awards have been chosen from the UK’s most “progressive” blue chip digital retailers.
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Supplier News 1 AprAuto Trader launches ninth annual Click Awards
Auto Trader has launched its Click Awards for 2016, inviting manufacturers and retailers to enter.
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Used Cars 15 Dec
What is the longest time a car has been advertised on Auto Trader?
The record for longest time a used car has been listed on Auto Trader has been revealed.
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Digital Marketing 8 Sep
Car dealers told “improve transparency to boost profitability”
Car dealers should be more transparent to gain the confidence of consumers.
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Market Insight 6 JulCar dealers given customer service wishlist in Auto Trader research
Car buyers have told dealers to give them the freedom to browse stock and provide better information on the real costs of cars in order to improve service.
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Digital Marketing 19 May
Majority of used car buyers visit dealer website before buying - Auto Trader
A total of 71% of used car buyers visit a dealer’s website before making their purchase with stock a primary concern.
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