Dealers who are actively embracing the changing digital marketplace are the most successful, according to new research from Auto Trader.
The judges for Auto Trader’s Click Awards have been chosen from the UK’s most “progressive” blue chip digital retailers.
Auto Trader has launched its Click Awards for 2016, inviting manufacturers and retailers to enter.
The record for longest time a used car has been listed on Auto Trader has been revealed.
Car dealers should be more transparent to gain the confidence of consumers.
Car buyers have told dealers to give them the freedom to browse stock and provide better information on the real costs of cars in order to improve service.
A total of 71% of used car buyers visit a dealer’s website before making their purchase with stock a primary concern.
