women
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Retailing 31 MarCar dealers' marketing could better appeal to female buyers' triggers
Women will soon be majority of drivers and car buyers, expert suggests, so car dealers and OEMs need to improve their marketing to "trigger" a female shopper into buying.
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Market Insight 16 Apr
Female car ownership up 21% in a decade, SMMT reveals
Car retailers’ need to better cater for women was brought into focus by a Society of Motor Manufacturers and Traders report, which showed female car ownership has risen by 21% in a decade.
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Digital Marketing 7 AprShowroom 'stress' leads female car buyers online
Female car buyers are turning their backs on the showroom to become the key drivers of growth in the online sales arena, according to Buyacar.co.uk.
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Opinion 7 FebGuest opinion: Close pay gaps and debunk myths to attract women to automotive
According to Eurostat, just 16% of the automotive retail workforce is made up of women.
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People News 30 JanAuto Trader 'diversity champion' named Woman of the Year
A woman central to the “complete transformation” of the Auto Trader operation over the past three years has been named as Woman of the Year at a prestigious awards event.
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People News 4 NovCarspring scholarship to address 'ridiculous' industry gender imbalance
Carspring addresses 'ridiculous' industry gender imbalance with new scholarship
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Dealer Management 22 JunWhy dealers need to get the gender balance right
The lack of women in dealerships’ boardrooms, workshops and showrooms is hurting their business, says Julia Muir, the founder of the Automotive 30% Club.
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Market Insight 9 JunThreats and challenges: Automechanika seminars glimpse the future
Female empowerment, digital test drive experiences and a move towards marketing a wider range of mobility solutions will all be part of the retailers remit by the middle of the next decade.
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Market Insight 5 May'Employ more women or risk missing out on millions of pounds', dealers told
Dealership bosses need to work harder to diversify their workforce and make their business female friendly, says IMI CEO Steve Nash.
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Market Insight 19 Feb
Growth in online car purchases by women more than double that of men
The fastest growing segment of the online car purchase market in 2015 was women.
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