Manufacturer websites play a limited role in the early stages of the car buying process as consumers favour automotive stock and consumer sites.
Lexus has completed the rollout of a global marketing unit that it hopes will cut media costs, encourage a consistent brand identity and set it apart from Toyota’s marketing.
Micro-blogging site Twitter is trialling a new video ad format which will allow brands to extend the reach of their video content and seeks revenue opportunities from the growing video advertising market.
Dealers are failing to keep up with the connected consumer, according to Hugh Dickerson, Google’s head of automotive.
CarShop has unveiled a new, fully-responsive website, with new features and functionality.
Motors.co.uk has launched a promotional tool which directs website visitors to recently reduced cars advertised by dealers, increasing visibility and engagement with stock that dealers typically find difficult to move.
More online car searches happen between 8.30pm and 9.30pm than any other time of day.
The retail network will continue to be the most vital component in Volkswagen’s newly developed, seamless online to offline culture, according to Ian Plummer, head of sales operations at Volkswagen UK.
Business pages on Facebook can expect organic reach to decline even further this year with zero organic reach likely in the long run.
Dealers need to learn how to become effective storytellers to increase web visits and maximise page rankings, according to Terry Hogan, managing director of new and used car buying advice and review website Motoring.co.uk.
Kia, Nissan and Infiniti are targeting audiences based on the vehicles they own to develop bespoke online campaigns tailored to their consumption habits.
Ford is marketing its facelifted Focus ST by engaging with video gamers through a race between Top Gear’s former Stig on the real hill climb at Goodwood against a player racing on a virtual copy of the track.
AM’s popular annual Digital Dealer Conference launches today with speakers from Volkswagen, top global marketing agency Ogilvy and the Internet Advertising Bureau already confirmed.
Car dealers need a social media strategy that matches the right people to the right content
Just over half (51%) of all used cars listed by dealers on Auto Trader are more than 5% above or below market value which is halving lead generation, according to the company.
Multi-franchise dealer Crawley Down Group has launched a new website at www.cdg-cars.com.
Bluetooth is back and is being used to send targeted real-time marketing messages to customers. But it's got a new name: beacon technology.
Car manufacturers are looking to access buyers even earlier in their buying decision process online, according to Motoring.co.uk.
Vauxhall has launched its new ‘Stand Together’ television advert featuring members of the England Football Squad, football fans and Vauxhall staff from its Ellesmere Port factory.
Eight out of the top 10 volume manufacturers are investing in creating their own social communities, some within their own websites, to help build customer retention and grow aftersales revenue.
Dealers should follow these three tips to to get the most from their mobile digital offerings, writes Hugh Dickerson, Google UK’s senior industry head of automotive
A Euro Car Parts sales promotion has been cleared by the Advertising Standards Agency (ASA) following a challenge over whether discounts were genuine.
Over 35% of cars listed by dealers on Auto Trader are not in demand locally, according to figures from the company.
Mitsubishi Motors in the UK has launched its Outlander PHEV (plug-in hybrid) in its biggest cross media launch in its history.
Franchised dealers are missing out on the sales opportunities presented by open minded consumers beginning their search for a new car.
