There are less than two days left to book your place at AM’s popular annual Digital Dealer Conference.
Speakers from Volkswagen, Google, top global marketing agency Ogilvy and the Internet Advertising Bureau and a case study from a dealer who has made his rural location a digital destination for sales and aftersales customers are included in the programme.
This year’s conference, which takes place at The Heritage Motor Centre, Gaydon, Oxfordshire, on Thursday will cover all aspects of digital the modern day automotive retailing environment.
Today’s dealership needs to be a digital and technological hub in order to keep pace with a constantly shifting and rapidly progressing marketplace and AM’s annual Digital Dealer Conference aims to showcase the latest in digital trends.
This year’s event sees speakers such as Marshall Manson, managing director of Social@Ogilvy, part of Ogilvy PR and named by the Holmes Report as the Best Digital Consultancy in the World for 2013, place the organic reach of social media under the microscope.
In particular, Manson will focus on Facebook as companies can expect just a 1-2% reach of its fan base as the platform seeks to drive up advertising revenue.
As dealers and manufacturers work even more closely together to deliver a consistent ‘on-brand’ experience, Volkswagen’s head of UK sales operations Ian Plummer will illustrate how they are creating a seamless journey from online through to the showroom and eventually full circle when it comes to replacing the vehicle.
Plummer will illustrate how technology is connecting customers from website vehicle configuration through to sitting down at the sales consultant’s desk without having to resubmit personal information.
Node4, the cloud and data centre specialist, is hosting a master class in partnership and customer service with the Parkway Motor Group, which has four Volkswagen dealerships across the Midlands.
The speakers from both companies will explain how with innovative use of telephony technologies from Node4, Parkway Motor Group has been able to reduce the cost of its telephone communications.
A staggering 77% of the population own a smartphone and mobile ad spend broke the £1 billion barrier in April making it bigger than outdoor or radio.
Head of mobile at the Internet Advertising Bureau Alex Kozloff will draw on the organisation’s mobile audits and analysis of the adoption of mobile among some of the country’s top brands to deliver extensive insight into the current mobile landscape as well as future trends. The IAB is the trade association for online and mobile advertising and also hosts the annual Mobile Engage conference, now in its fifth year.
Tickets are available to dealers and manufacturers.