Skoda UK is using insights into how its customers feel to shape its 'Human Touch' strategy and foster closer links between the brand, its dealerships and Skoda owners
Car marques feature big in cinematic blockbusters, from the turbo-charged vehicles of The Fast and the Furious franchise to Herbie the loveable VW Beetle and James Bond’s stylish wheels. They’re attention magnets. But are manufacturers missing opportunities to reach and excite potential customers among the audience, asks Clare Turner of Pearl & Dean.
Steve Salvin, chief executive of Milton Keynes-based tech firm Aiimi, discusses how motor retail companies can ready their data for an influx of Data Subject Access Requests (DSAR) from consumers hoping for a payout from historic car loans.
Waylands Automotive won the trophy for Best Online Consumer Experience (Franchised) at the 2024 AM Awards after impressing the judging panel with its comprehensive approach.
Experts share advice on how dealers can effectively manage customer reviews and complaints to preserve the bottom line and ensure repeat business for the future
Car dealerships could better engage their potential Motability customers through the use of video to help them see the adaptations available to get disabled people behind the wheel.
Dealers who cultivate a deeper understanding of their EV customers stand to develop better, longer term relationships and ultimately, create more revenue opportunities.
Good data helps car dealers keep their communications timely and relevant to ensure customers are happy. Sector specialists share their marketing expertise to help dealerships be more efficient.
The winner of the 2024 AM Award for Marketing Strategy of the Year was Hendy Group, for work involving ambassador Harry Redknapp
AM's 2024 Spotlight on Customer Experience & Retention Report for UK car dealers has just been published free here. It examines topics including effective post-purchase communications with customers, car dealers' complaints handling and online review processes, educating ICE car owners about electric vehicles, and identifying revenue streams as the EV aftersales parc continues to grow.
An AM Live session featuring Raj Lyons Chohan, chief executive of Affinity EV, and panellists Andrew Mouat, head of smart mobility at Scottish Power, Euan Cameron, marketing director for Peter Vardy, and Jacqui Barker, global OEM director for Keyloop, shared their insights on the challenges, opportunities and strategies for delivering an enhanced EV customer experience.
Amber Andrews, digital marketing manager at Jardine Motors Group, has revealed the small changes dealerships can make to enhance their online presence.
While selling a car may seem like an obscure use case for TikTok, Jack Carter who heads TikTok’s UK automotive brand partnerships explains how the platform can be used to help promote and sell cars.
The Financial Conduct Authority wants to reduce the risks of finance promotions on social media. AM examines what it means for motor retailers' marketing.
Plug-in vehicles accounted for almost a quarter of all new car sales in February, with year-on-year growth achieved by both pure battery electric vehicles (BEVs) and plug-in hybrid vehicles (PHEVs).
Car retailers have been told “there is no silver bullet” in the fight to avoid potentially devastating data-grabbing cyberattacks as high-profile AM100 businesses continue to recover from hits on their digital systems.
Armed with the right motor finance solutions, dealers are well placed to help buyers into their next used car despite the storm of high vehicle prices, rising interest rates and squeezed budgets.
The continued shortage of new vehicles and demand for used ones has left car dealerships with a dilemma.
With costs soaring, a constricted new car market and a used car market under pressure, the concern that routine vehicle servicing, maintenance and repairs (SMR) could be delayed, or cheaper alternatives sought by cash-strapped customers, is all too real.
In his latest automotive retail sector analysis for AM magazine David Francis delved into the strength of the Volkswagen range, Toyota's electric car conundrum and considered whether premium SUVs might be running out of road.
While franchised dealers have been busy preparing to sell and service new electric vehicles (EVs) for a while now, used car specialists have also started to carve themselves a niche in the market.
A decade after its launch into the UK car retail sector, carwow co-founder and chief executive James Hind has reflected on the road that led to an "exciting new growth phase".
Volvo Car UK has followed its recent launch of direct-to-consumer online used car sales with the launch of Volvo Fleet and Business Online following a successful pilot scheme.
The role of the car dealership’s business manager is evolving – and digitalisation is playing its part in that change.
New car buyers are leapfrogging plug-in hybrids (PHEV) in favour of a faster electric vehicle (EV) switch as soaring fuel prices and manufacturing constraints app to the appeal of zero-emission transport.
