Most car buyers continue to visit multiple online classified marketplaces or car search websites as they narrow down their target list, according to Motors' new Digital Touchpoints Survey.
Automotive specialist Motor Marketing Group has completed the acquisition of Motor Socials to expand its services for dealer groups.
Digital garage Regit is partnering with offline communications and advertising expert DBS Data to transform how brands in the automotive space engage with motorists by leveraging Regit’s insights from over four million motorists to deliver highly personalised, data-driven campaigns.
Retailers will increasingly face disruption stemming from mistrust in electric vehicle (EV) valuations, increasing vehicle recalls, and the emerging EV servicing gap, according to data experts ADS.
Two fifths of car buyers are receptive to relevant advertising on social media to influence their purchase, according to research by Marketing Delivery.
Almost two thirds of prospective car buyers are more likely to remain in contact with retailers that keep in touch with stock alerts.
Autofinity is helping manufacturers and dealers achieve better margins by boosting ratings on classified websites, ensuring that vehicles are more accurately described, leading to higher residual values.
Dealers that fail to cleanse their databases are leaving money on the table, missing out on low-hanging fruit that could be easily captured with more accurate customer records, according to data expert ADS.
Sonia Hobbs, a former marketing director of AM100 dealer groups Harwoods and SMC Motor Group, is set to head a new venture launched by ELLA Digital, the firm owned by former GForces director Jamie Dixon.
A multi-channel marketing campaign for the Ineos Grenadier is hoped to drive more customers into Ineos showrooms.
ATG is teaming with Mad Devs to drive efficiencies for both dealers and car makers through cloud-based document and lead management system to improve deal stacking.
Dealers should ensure they have extra team members available to manage enquiries on Tuesdays
Swedish tech business Phyron has significantly upgraded its Artificial Intelligence (AI) powered video creation software to transform regular 2D photographs of cars into 3D images.
Car dealers are working harder to engage customers as new and used vehicle supplies improve while consumers continue to be concerned about the high cost of cars.
Northwest-based prestige retailer Williams has won the National Marketing Award for the second consecutive year at the BMW Retailer of the Year awards.
Hatfields Group is rolling out new technology to improve the customer experience and secure their data using advanced secure cloud computing.
Online car dealer Cazoo is beginning to sell off its used car stock, transporters and customer care centres as it has announced it will switch to a new business model as a car marketplace, competing with rivals such as Auto Trader, eBay Motors and AA Cars.
Almost half of dealers (48%) are planning to use social media as a key used car marketing tool this year, according to new research.
ITV's coverage of the Guinness Six Nations rugby union tournament will again be sponsored by used car marketplace Motorway, for the third consecutive year.
Škoda UK is teaming up with Chelsea Women to boost engagement with female audiences and showcase the brand’s range of cars.
Auto Trader is increasing its marketing investment by 23% year-on-year in Q1 next year as part of a push to reach more UK adults.
Online searches for used cars are expected to see a traditional bounce in the days following Christmas, according to Motors.
It’s time for dealers to maximise all revenue opportunities by focusing on the basics – and using all the data available.
Be quick, accurate and timely with your customer communications and ensure your data is accurate, and the agency model can provide plenty of dealer sales opportunities.
Facebook advertising showing Toyota Hilux four-wheel drive pick-up trucks crossing desert and plains similarly to a herd of wildebeest has been deemed socially unacceptable by the Advertising Standards Authority.
