Peter Vardy Limited has seen record numbers of consumers visiting its website after a series of digital developments has changed the experience of searching for a car online.
Kia Motors UK has appointed Bluesky Interactive as lead agency to enhance the useability of its used car locator with the aim of making it more customer focused.
Increasing demand has made it more difficult and expensive for dealers to benefit from Facebook advertising with costs per click and per 1,000 impressions soaring in quarter four of last year.
Digital technology has changed forever how car dealers communicate with buyers and marketers need a new breed of tech-savvy superhero to help integrate their efforts.
The ‘digital explosion’ has changed marketing forever, but television still offers the best bang for car dealers, say marketers
Is a marketing storm brewing between car dealers and manufacturers? This issue of AM - Automotive Management magazine takes a look at recent developments in marketing for motor retailers. PLUS the full list of AM Awards winners
According to the AM Awards judges, Perrys demonstrates the very essence of how social media can be an effective tool and an intrinsic part of the business.
The development of CarShop’s latest website, carshop.co.uk, was inspired by the rapid growth in customers using mobile devices to view and search stock.
Half-price MoTs, servicing from just £50, free wiper blades with every service, free chicken wings with every MoT - on every high street, every van, every industrial estate, garages and dealers promote remarkably low car servicing prices.
In an exclusive interview, Alphera Financial Services’ director Andy Gruber outlines the company’s goals and his hopes for the sector: how dealer finance penetration can exceed 80% in 2016 and the benefit of a TripAdvisor for the finance providers.
The value of the UK car body repair market has fallen by 34% the years 2004 to 2014.
In a survey held by our sister brand, Autotrader.com in the USA, 40% of respondents said they would like to spend more time in a car during a test drive to help them to fully evaluate all the vehicle’s technology and safety features.
Dealers and carmakers have not yet cracked how to market to digital-savvy youth, says Professor Jim Saker.
It is important for dealerships to acknowledge that digital continues to evolve, and they must evolve their strategies accordingly. Even with today’s advances, we still have much unexplored potential in social, the Cloud and artificial intelligence (AI).
Devising a profitable stocking policy is not straightforward, but modern dealers have the benefit of new analysis tools, better market data and increased finance options
Michael Edwards Group, the most successful MG dealer in the UK, illustrates the benefits of a low-tech approach.
Social should be a powerful motor of growth in automotive. Consumers use an average of 24 touch points while buying, including direct use of social channels, search, video sites, review sites and forums. But our research shows that brands are often putting their effort in the wrong places, and missing significant opportunities.
Our recent research on the leads we provide to Renault UK, reveals that 29% of consumers who were contacted the same day as they made their enquiry, actually went on to purchase a vehicle - a massive conversion, whilst 57% made a purchase, having been contacted within 48 hours.
Continuing our special reports into the service, maintenance and repair market WhoCanFixMyCar.com looks at at how cars ‘age’ - what happens to service/repair bills as a car gets older?
AM and Auto Trader’s Digital Marketing Conference will be back for the third year running when it takes place at Birmingham NEC on 12 February 2015.
Car dealers can reach the ‘holy grail’ of organic upselling by analysing information they already hold on customers
Evans Halshaw, the volume brand for Pendragon, today unveiled its newly redesigned website.
Dealer groups are losing aftersales opportunities to digital startups. Google's Hugh Dickerson tells franchised dealers how they can fight back
The AM Digital Dealer Conference Report explains ways franchised dealers can make their businesses more effective through better use of digital infrastructure, technology and strategy.
People buy from people, making LinkedIn one of the most important social platforms, social media sales strategist Philip Calvert told delegates at the AM Digital Dealer Conference
