AM Online

Franchised dealer performance 

“Everyone was quiet”.

It’s the call of underperforming managers everywhere at accounts review time. Comparison against other dealers within the industry enables us to not only validate this claim and also spot potential areas of improvement.

In aggregate we can see the overall health of the dealer network in what remains a very low margin industry. We also monitor the direction of travel to see whether things are getting better or worse.

The key ratios enable us to quickly identify areas of underperformance through comparison to our benchmarks and network averages. We can then work with dealers to improve their performance.

ASE Automotive Solutions

ASE Global helps the world’s leading automotive companies to drive profitability, accelerate performance and navigate change. A provider of data-driven insight, solutions and specialist software, ASE works with thousands of motor dealers and all major automotive manufacturers across 66 countries. An industry leader for nearly 45 years, ASE’s team of accountants, analysts, software developers and consultants spans 14 offices worldwide. For more information, please go to:


Mark Junner

T: +44 (0)161 493 1930


Key Ratio Benchmark
Average dealership profit N/A
Net profit as % of sales 3.0%
Overhead absoprtion 80.0%
Used: new sales 1.5 : 1
Vehicle sales expenses as % gross 50.0%
Sales per salesperson 150.0
Used vehicle stockturn 45.0 days
Return on used car investment 100.0%
Overall labour efficiency 100.0%
Service gross profit % on labour 75.0%
Service expenses as % gross 40.0%
Hours per retail job card 2.5
Parts gross profit % 22.0%
Parts expenses as % gross 40.0%
Parts stockturn 8.0