Key Purpose of Role
To ensure that through the control of:
1) the number of opportunities generated
2) the conversion rate of opportunities
3) profit per transaction
that the sales objectives of the dealership are achieved.
To provide face to face sales to MB Retail customers in order to maximise profitability by meeting customer needs for finance, insurance and ancillary products.
Deliver an exceptional Mercedes-Benz sales experience for all customers using the MBR sales process.
You are required to maintain ethical standards in accordance with Daimler AG Policies and the Company's Compliance Guidelines and Policies including Anti-Bribery and all relevant competition law.
To ensure that within your area of operation all regulations and standards with regards to FCA are adhered to.
To ensure the required number of daily telephone prospecting calls are made and that the correct ratio of appointments are achieved.
Responsible for providing business reports to MBRG Management and to Dealership management.
In conjunction with the management team has responsibility for developing marketing opportunities for financial services products.
Responsible for chairing on-site meetings related to financial services and related products.
Ensure that within your area of operation all regulations and standards with regards to FCA are adhered to.
To ensure that the appointments, generated by the Business Development Centre, are handled according to the prescribed procedures.
To ensure that the minimum performance standards are achieved by all salespeople in all areas of the attached sales funnel on a daily basis.
To counsel each salesperson each morning on:
all of the previous day’s opportunities.
activities planned for previous day and results.
today’s activity (including specific prospecting assignment).
their Kerridge diary (DIP).
In the interest of customer relations, repeat and referred business and conversion rate to ensure that
the salesperson always demonstrates a car, which is the right the customer. I.e. it is the best car on the premises that fits the customer’s financial and operational constraints.
that the customer is introduced to the car in a friendly and considered manner which will indicate to them that the salesperson is trying to help and genuinely have their interest at heart.
To train, motivate and control each salesperson with every opportunity in order to ensure that each potential customer is:
properly financially and operationally qualified
demonstrated the best car to fit their needs
asked to commit to purchase the car today and if the potential customer is reticent to commit to purchase, introduce the sales controller to: present the potential customer with an opportunity to save face and commit to purchase or: agree a course of action with the salesperson in order to secure a commitment or: transfer them to a more empathetic salesperson.
To carry out the minimum of one hours training per week with the salespeople to teach the various aspects of operational and financial qualification, obtaining commitment, negotiation and objection identification/handling and work with the salespeople in real time to put these procedures into practise with each customer.
Skills and Experience
Knowledge of finance, general insurance and other products relating to the automotive industry. Previous car sales experience within a retail environment, minimum 3 years.
For more information or to apply please click here: www.mercedes-benzretailcareers.co.uk