PEUGEOT

Peugeot continues to be one of the most highly rated volume brands, second only to Volkswagen and future profit potential is good. The company got its network into shape some time ago and will slim it out slightly over the next couple of years. There is a policy of maintaining a balance between major groups, family businesses and new start-up. Hence the dealer development programme. The Government attitude to diesel is the only cloud on the horizon but the company is coming forward with advanced technology, such as particles traps and high pressure engines.